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Case study — Rummekraft

We Built Rumme's E-Commerce Website to Tell Their Story and Simplify Global Sales.

Client
Rummekraft
Service
Ecommerce (global)
Agency
Easternboss
Industry
Fashion (jewelry)
Rummekraft website, screen 1

Description

Rumme is more than a brand. It's a movement of self-expression, grief, healing, and care. With collections designed to honor diversity and personal journeys, the jewelry speaks directly to people's hearts. But to scale their impact, Rumme needed more than aesthetics; they needed function.

We designed a custom web commerce platform that bridges both. A space that mirrors their brand tone, soft, expressive, and meaningful, while enabling smooth transactions both in Indonesia and internationally. The new site makes it easy for customers worldwide to browse, shop, and discover the story behind each piece. Built-in payment integration ensures frictionless purchases, and the backend supports inventory and shipping across borders.

Objective

  • Tell the brand's story of self-expression, healing, and care through design
  • Simplify global sales by creating a frictionless international commerce platform
  • Bridge soft, expressive brand aesthetics with high-performance functionality
  • Enable smooth transactions across both domestic and international markets
  • Support backend efficiency in inventory and shipping management

Result

  • A custom e-commerce platform that beautifully balances story and function
  • Clear, frictionless checkout paths for both local and global customers
  • A meaningful digital space that mirrors the brand's expressive tone
  • A centralized backend system that streamlines international shipping and sales

Gallery

Inside the build

Rummekraft website, screen 2
Rummekraft website, screen 3

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